Media giant uses Coil for web monetization

by | Jun 14, 2020

Condé Nast is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in New York and The Adelphi building in London.

The company’s media brands attract more than 84 million consumers in print, 366 million in digital, and 384 million across social platforms. These include Vogue, The New Yorker, GQ, Glamour, Architectural Digest, Vanity Fair, Pitchfork, Wired, and Bon Appetit among many others.

Web Monetization via Coil

Coil, the first Web Monetization provider, is a platform launched by former Ripple CTO Stefan Thomas. Coil enables creators to post public and exclusive content on Coil, which is automatically enabled for streaming payments. Creators can web monetize their own websites by adding a simple tag.

On June 14, as Eric Dadoon, an early startup investor and XRPcommunity member visited Wired.com, he was in for a surprise.

Wired, a Condé Nast brand was monetized with Coil. Even more impressive was the fact that the Coil payment pointer on wired, “$spsp.coil.com/donate/condenast”, belonged to its parent company.

With a quick check, more than a dozen other Condé Nast brands based in the U.S. are also Web Monetized with Coil: allure, Bon Appétit, epicurious, Glamour, Teen Vogue, Self, Pitchfork, GQ Style, GQ.com, Them, The New Yorker, Vanity Fair, and Vogue.

Coil has been gaining a lot of traction lately. Only this week DEV, an online community, and Hacker Noon, the technology publishing platform, added Coil-enabled Web Monetization to their platforms.

EDIT: Although web monetization is enabled on all brands listed above, nothing has been officially announced, and some people have been hinting that this might still be a test. We will keep you updated as we know more.

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